Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search (the Google Search Network) and on non-search websites, mobile apps, and videos (the Google Display Network).
Available campaign types;
- Search campaigns | Text ads on search results
- Display campaigns | Image ads on websites
- Video campaigns | Video ads on YouTube
- Shopping campaigns | Product listings on Google
- App campaigns | Promote your app on many channels
- Local campaigns | Promote locations on many channels
- Smart campaigns | Automate your campaigns