Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. Email marketing can include newsletters with updates on the company, or promotions of sales and exclusive deals for subscribers. Marketing emails may also seek to share a general message on the company's behalf, such as in the wake of a natural disaster or company scandal.
At its best, email marketing allows businesses to keep their customers informed and tailor their marketing messages to their audience.
- Build Your Own List
- Create mobile friendly campaign
- Avoid spam
- Personalize your messages
- Segment your subscribers
- Test copy, design and buttons
- Automate email campaigns when possible