Branding is the process of creating a strong, positive perception of a company, its products or services in the customer’s mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications. Effective branding helps companies differentiate themselves from their competitors and build a loyal customer base.

  • Branding: purpose, values, promise
  • Brand identity: name, tone of voice, visual identity design (which includes the logo design, color palette, typographies etc.)
  • Branding Methodology: TV, radio, magazines, outdoor ads, website, mobile app etc.
  • Product and packaging design