Branding is the process of creating a strong, positive perception of a company, its products or services in the customer’s mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications. Effective branding helps companies differentiate themselves from their competitors and build a loyal customer base.
- Branding: purpose, values, promise
- Brand identity: name, tone of voice, visual identity design (which includes the logo design, color palette, typographies etc.)
- Branding Methodology: TV, radio, magazines, outdoor ads, website, mobile app etc.
- Product and packaging design