Social media engagement is an important metric to consider the brand value. For modern brands with an online presence, strong social media engagement is a sign that you’re making an impact in the market. The time you devote to building relationships with your audience can lead to a higher number of sales, increase in customer loyalty, and higher positive reviews. Below are the points which leads to more engagements on our social media post as my experiences.
- Create unique content
- Create your post visual
- Create content frequently
- Create questions, polls & surveys
- Create content sometime that’s relevant to your audience
- Create consistent theme
- Create contests and giveaways
- Respond to all comments
- Create relevant Hashtags (#) on your posts
- Use influencers
As business, we often put most of our focus on creating the best content and engagement leads to conversions and deeper connections with our followers. At the end of the day, you could argue that it all comes down to knowing who is going to be viewing your social media posts, and what ‘mode’ they’re going to be in. In fact, when most brands are looking for influencers to partner with, they’re actually prioritizing influencers with high engagement over high follower counts.